The super league wasn't UEFA's doing at all. The top clubs themselves tried to break away and self-organize, and they ultimately won some concessions from UEFA (new CL format, more CL money to the big teams)
The Qatar World Cup tournament was obviously such a thing. The place had the money to build all the stadiums, but has never qualified legitimately and is a tiny country. Thousands of people died building those stadiums in Qatar.
Plus there is advertising all over the players' clothing, the pitch, the pitchside hoardings etc. There is high rent advertising in every break. Even more so since theze silly hydration breaks.
I mean, of course you're right about all of that. (The Qatar world cup was more for 'sportswashing' than extracting profit, although FIFA itself still made plenty of money. And, the hydration breaks will hopefully be a thing of a the past, because it was so obvious what they were really for. But I'm not betting on that.)
It just sucks that everything good and sacred in the world (soccer and everything else) is being squeezed and shittified for profit. So if FIFA is prevented from converting from a non-profit with the nominal purpose of being a steward of the game for its own stake into a fully explicit for-profit capitalistic enterprise, then I'll take the victory. Even if the current system is far from perfect.
Football has had a major profiteering issue since at least the 1970s. The clubs always had to support themselves, but since then you have advertising everywhere, footballers in moronic adverts themselves, broadcasting rights, players being paid (and being worth) obscene amounts of money...
In recent years, there has been a clear movement away from the physical fanbase towards merchandise and broadcasting. It often feels like clubs are embarrassed by the people who turn up at games (sometimes with good reason to be fair since some of the fan behaviour and chants are indefensible).
IMO it is a complete bastardization of the phrase.
The genz/alpha version is a noble form of asceticism, while the 'original' meaning is more a hedonistic indulgence without regard for consequences to yourself or others.
What are the consequences of, for example, staring at the live flight map and only the live flight map for a 7 hour flight [1]? Sounds boring as hell but you're not going to like bore yourself insane