No I asked a question

Same here. It's changed the way I write. I recall how much I've already contributed though! This 1.0 release as been a long time coming.

I use it quite a bit too, and have donated before too, even though you can get it for free, I thought the developer deserved something for his work, as it is truly an amazing app to get for free.

In my experience, from working amongst marketeers, bit.ly is still used not because of its link-shortening abilities. It's used because of the analytics and insight it can provides.

Even on sites with comprehensive analytic packages integrated, bit.ly (and services like it) will be used because the people doing the "social media" work an the people responsible for the performance of the website online are sitting in different places and not talking to each other.

The result is this division of statistical data for each party to beat each other with.

It's not possible to be genuinely funny when the real objective is defined by traffic and 'clout' metrics.

It feels like the Manchester one is a bit too 'old school' (i.e. maybe started in print) designer lead.

For example, rollover states are either missing, inverting to hard to read colors, or... weird. Who designs buttons without designing and testing rollover states?