Couldn't agree more. This also applies to other financial technologies as well. In general, I feel there is just too much opaqueness in the finance.
On a slightly related note, I am working on the trading part mentioned in the article - i.e. APIs for advanced methods of getting the trades done. Basically, these trading methods are use machine learning to predict near future movement and use that to optimize the orders. (Some more details here - https://www.qleap.co/ - in case, someone is interested.)
I don't see why youd need to have any sort of website/outward facing material for this. If you can really do what it says on your about page, then just trade!
You could be right (or wrong). But, if the point is to understand the market microstructure and dynamics (rather than endorse their philosophy), in my humble opinion, these articles do a good job there.
On a slightly related note, I am working on the trading part mentioned in the article - i.e. APIs for advanced methods of getting the trades done. Basically, these trading methods are use machine learning to predict near future movement and use that to optimize the orders. (Some more details here - https://www.qleap.co/ - in case, someone is interested.)