I went through a similar experience with a client - purchased targeted ads and got immediate likes. However, those likes turned into an albatross and engagement went through the floor.

And the crux of the problem wasn't that engagement dropped, it was that for this particular client "Likes" were deemed as more valuable than actual engagement. This belief that a Like is the most important conversion Facebook has to offer is something that repeatedly encountered, and one that drives me a little batty.

Funny, I wasn't aware that intellectual property was a quantity competition.

While technically accurate, the headline seems to allude to direct breaches of Facebook, Gmail, and Twitter.

Not even technically accurate. The article says that only 400k of the 2 million stolen passwords were from FB/GOOG/TWTR.

Agreed. And considering the low probability of such a breach, my next assumption was some password storage service being breached.

The real story: Personal computers were infected, passwords were keylogged. yawn