Wow, you don't know us at all. Thanks for your responses although they lacked in any understanding or research. If you had dug deeper you might have noticed that we have all been successful and we are both a work tank and a think tank. We have one of the most prestigious clients lists of any digital agency and a PROVEN track record for success.
To answer your statement:
A - We have led the industry for years as an innovator and we are recognized for seeing the future (and present) time and time again. At the time Scvngr seemed like the right bet.
B - We had a server error. Do you need to really troll like this?
Napa Valley has the most tourism in CA next to Disneyland and generate a tremendous amount of income. This valley (and other wine destinations) represents an incredible opportunity for the right LBS company. I think it is less about the opportunity than it is about the focus of Scvngr changing from their app to thelevelup.com.
Call and position yourself however you'd like. You're a social media consultant in an industry experiencing 25% growth over the past decade. You're riding the coattails of an artificially segmented industry that produces a drug that has sold itself with little to no branding for thousands of years and whose major players are trying to grab as much market share as they can before people tire of snooty enoteca employees and they stop overpaying for labels they know nothing about. Anyone can be successful when people are throwing money at you, Paul.
And yet you fail to understand a basic point:
Scvngr isn't playing their little games any more because there's no money in it.
And you don't understand the technology industry. One look at Scvngr's about page would've clued you in.
Actually if you read, we waived all any fees to help our winery partners. We asked for no custom work and spent large resources to help promote Scvngr with no aspirations of revenue, just to help catalyze the wine industry through digital means.
We don't operate our wineries but if you look at our bio's, we have operated at wineries and for some of the largest wine tech companies in our industry (three of which we founded).
To answer your statement:
A - We have led the industry for years as an innovator and we are recognized for seeing the future (and present) time and time again. At the time Scvngr seemed like the right bet. B - We had a server error. Do you need to really troll like this?
Napa Valley has the most tourism in CA next to Disneyland and generate a tremendous amount of income. This valley (and other wine destinations) represents an incredible opportunity for the right LBS company. I think it is less about the opportunity than it is about the focus of Scvngr changing from their app to thelevelup.com.
PS - you spelled Scvngr wrong.