I'd say it's mostly not serious, in the same [kayfabe](https://en.wikipedia.org/wiki/Kayfabe) tone as "professional wrestling" where it's known to those that are in the know that it's all a show.
The website linked in this post (invisibleoranges) is a reference to a hand gesture a lot of metal artists and audiences make when performing/listening that appears to look as though they're holding invisible oranges, tongue firmly in cheek.
Yeah, but compared to their modules, it’s enormous. It would be a huge part of my case. And for the functionality it provides, it doesn’t really need to be that big. It has a great interface and it’s beautiful, but eurorack modules tend to pack their functionality into a tighter package. And I could imagine that if they put their minds to it, they could create smaller, more tightly focused modules than the semi-modular instruments that they tend to create.
It's kind of unfortunate that eurorack cases and power supplies tend to be so expensive. My approach is to use cheap Meanwell supplies (a pair of RS-35-12s wired in bipolar configuration rather than the more common RT-65b) and laser cut more racks out of birch ply when I need more space, but if I was paying full retail price for rack space I would probably be using much smaller modules, and fewer of them.
(This is my most recent design: http://jsnow.bootlegether.net/84hp-rack-2row-slantback.svg -- the parts are made by running two jobs on the same file, always cutting red and alternating between cutting purple and blue. Turns out 3mm screws work fine in plywood if you can get the hole size just right.)
The website linked in this post (invisibleoranges) is a reference to a hand gesture a lot of metal artists and audiences make when performing/listening that appears to look as though they're holding invisible oranges, tongue firmly in cheek.