Don't be a twat. Someone posted a link to genuinely useful info that many people wouldn't have been aware of. So it's not linkbait. Look up the definition.
haters gonna hate, some people don't like to see "Microsoft" and "free" in the same sentence, unless it's something bad about the company. Of course MS does this for its own business, and why not, that doesn't make it any click-bait title...