That's one alternative, but by no means the only one. You could:
- reduce consumption
- consume the same or more, but of content that costs less to produce (say modern day dramas with fewer special effects and less well-known actors instead of high-end special fx driven or period-driven narratives)
- reduce consumption of something else to make up the difference and consume the same amount of media for a higher cost
- reduce consumption
- consume the same or more, but of content that costs less to produce (say modern day dramas with fewer special effects and less well-known actors instead of high-end special fx driven or period-driven narratives)
- reduce consumption of something else to make up the difference and consume the same amount of media for a higher cost
- Other options I haven't thought of