I don't know if this analogy is safe to draw, but compare the Mac price of iWork ($80) to Mac Office Home ($150). Both are quite successful. Maybe pro apps will be able to take off at $20 or more on the iPad.
On one hand, it is much less than the corresponding PC software titles, but at the same time many of the variable costs (especially testing & support) are reduced due to the cohesiveness of the platform.
On one hand, it is much less than the corresponding PC software titles, but at the same time many of the variable costs (especially testing & support) are reduced due to the cohesiveness of the platform.