the first cycle is characterized as something found, launched, or created. (gold in california)
2nd, is everyone is doing it, most important thing ever and you are missing out (gold rush)
3rd, is more subtle and often missed as a trend, it is characterized by counter thought, (nobody actually got rich in california) (which is mostly true about gold)
you can see it in a lot of places.
1) facebook platform launched
2) land grab in progress
3) nobody makes money on facebook apps
newpapers have to tell a story, and these stories are the kinda angles that work over and over. there are many variations and subtleties and articles which don't fit, but in any big news trend, you can find some articles which fall directly in to those three categories.
this story is category 3, readers! everything is ok! you've been hearing about something, but everything is ok! you aren't missing anything!
the first cycle is characterized as something found, launched, or created. (gold in california)
2nd, is everyone is doing it, most important thing ever and you are missing out (gold rush)
3rd, is more subtle and often missed as a trend, it is characterized by counter thought, (nobody actually got rich in california) (which is mostly true about gold)
you can see it in a lot of places.
1) facebook platform launched
2) land grab in progress
3) nobody makes money on facebook apps
newpapers have to tell a story, and these stories are the kinda angles that work over and over. there are many variations and subtleties and articles which don't fit, but in any big news trend, you can find some articles which fall directly in to those three categories.
this story is category 3, readers! everything is ok! you've been hearing about something, but everything is ok! you aren't missing anything!