The whole iphone/ipad business works because there are people who don't care about openness, things which look obvious to me and you are not as obvious. Many businesses work just by exploiting the ignorance of buyers. Apple is master of that art.
Its not the ignorance of users by company, its the ignorance of mass about the open standards we talk about. Being big doesnt mean you are doing it all good.
Whether you like apple or not and there is certainly much to not like about them even if you like most of their products, you can't ignore that they have built the strongest digital ecosystem out there. Stronger than FaceBook or any other competitor.
Contrary to most others this ecosystem is built on paying customers which is quite an accomplishment. It includes both music, video, applications and now the Apple Store app which gives you access to the apple products. I don't even want to know how many people will be tempted to press buy on that one.
This is not about ignorance of mass, it's about reducing the friction to almost zero while still maintaining some level of quality.
In all other business situations this is the main goal.
What really baffles me about the Android App store is just how much friction there is. It's a complete mess to be quite honest.
Even though google should be applauded for their open approach, let's not forget that they do this for one thing and one thing only. To expand the reach of their adds.
