In one company we named projects after mountains in the alps. One was called "Wank" until a few months later an English intern told us that maybe we should change this.

its for images on the internet - are you sure it's not a good match?

Joke aside, Pik is also Spades in German. Since its a compression library and it looks like Jan Wassenberg works at the the Zurich office, it might also be some food, in line with the other work they have been doing: brotli, butteraugli, brunsli, guetzli

Oh... (NSFW) https://www.google.com/search?q=pik+meaning+dutch

Good for porn images.

Well that is how new tech is often proven

Danish too.

For what it's worth, my girlfriend and I laugh out loud whenever we drive past the Fagotstreet nearby.

Most names are poorly chosen by this standard, given the diversity of existing languages.

I failed my Geography exams when I was a teenager due to using the real island of 'Twatt' as an example in my work. Not that I cared.

https://en.wikipedia.org/wiki/Twatt,_Orkney

There is also a Minge Lane I used to drive past each day in a previous job. Always gave me a chuckle, being a Brit.

Great match for Flickr!

Is it pronounced as "pic"? In that case, I don't see the problem.