I feel like Snapchat is aging out of coolness and there's nothing they can do about it. First adopters are in the workforce and probably starting families by now. Do kids want to be on the same social media platform their uncle or aunt are posting baby pictures on?
I have never seen a baby picture on Snapchat. I'm sure it'll get to that point with that happening a bit. But Snapchat is pretty far away from being like that.
There also isn't any other social network that is close to being big. There's just the current incumbents. For teens i can think of Musically, but that's a focused app. On the other hand I am actually surprised Snapchat didn't try to go and buy Musically.
