Oh, it does, by lowering the production cost of the products, which allows competition to drive prices lower.
Unless, of course, the market turns into a monopoly. But even in oligopoly markets (such as the cola/soda) there is still plenty of choice, especially around lower cost products and with the rise of white-label/home-brand products.
In some cases, yes, but take a look at your local supermarket and see how many new brands not owned by the large ones popped up in the past few years.
You can also look at how much the large ones are buying local new brands (such as Blue Bottle). Tastes change, and small local companies are a great way for the big ones to figure out which new products work.
Not totally sold on that part.