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Any chance it’s actually all a house of cards and direct to consumer advertising doesn’t actually doesn’t do much to begin with?


"Half of all money spent on advertising is wasted - the problem is we don't know which half."


Cut ad spending in two (random choice) and put that money into product development, or just cut prices. Win win.


Genius! We should also throw a randomly selected 50% of job applicants' resumes in the bin. After all, we don't want to hire anyone who's unlucky!




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