They can't do it fast enough though, or at least I hope, to make a legitimate entry into the craft market. I think among people into craft beer it's well known that AB InBev owns Goose, Michelob, Shocktop, Corona, Stella, Modelo. Elysian is less-known as an AB-InBev brand but it's becoming more well known. They have to know that their business practices taints any brand that they buy out at this point, it's just a matter of milking popular high-quality brands as long as they can before public reception catches on