The high price was primary due to them trying to offset the high RD cost vs the ...

		easymovet on March 21, 2018 \| parent \| context \| favorite \| on: Sources: Google is buying Lytro for about $40M The high price was primary due to them trying to offset the high RD cost vs the actual hardware cost. Google might be able to sell it cheaper if they can get ROI with other applications. Update: hardware cost about $400 interesting analysis of their strategy here http://hc25.web.rice.edu/files/projects/LytroMarketingPlan.p...