More or less was going to comment along similar lines. I'm probably the radical opposite (Northern, unemployed, mediocre education) of a stereotype of its readers, but the FT is probably my preferred newspaper source these days because it's (relatively) the most sober UK publication, if you take in to account its institutional worldview. The exception to that is the overly-hysterical - at times, apocalyptic - stance on Brexit, although that may speak to its London-centricity and serving conservative corporate cultures where "don't scare the horses" is a preference for the political jurisdictions they do business in.
I have noticed an element of virtue signaling creeping in lately, though. Hopefully not a sign that they're about to go full 'The Economist' on its readers, which would be a disappointment.
You mention copies of the FT piled up on colleagues' trays - do you see many copies of City AM? Are there many readers and can you infer much of anything about them?
As City AM is a free paper I don't see paper copies much in the office - people tend to read it on the tube and then dispose of it when they arrive in the morning (and probably take the Standard on the way home). It's also not as easy to tell when someone is reading it on a screen because it's background is the normal white rather than pink.
Totally agree with you about the FT's apocalyptic outlook on Brexit - though I think that's moderated somewhat over the last 6 months as it's become clear that the sky isn't going to fall on us :)
I have noticed an element of virtue signaling creeping in lately, though. Hopefully not a sign that they're about to go full 'The Economist' on its readers, which would be a disappointment.
You mention copies of the FT piled up on colleagues' trays - do you see many copies of City AM? Are there many readers and can you infer much of anything about them?