When I used to do branding and would be training new designers I would tell them the first rule of logo design is "Always Be Checking to Make Sure Logo is not a Penis". For some reason logo that is slightly vagina is mostly ok though.

There is another school of thought that is "Always Be Sneaking Dicks Into Your Art". I have some respect for people in the second camp.

Anyone wondering what the logo looked like before being updated, see here: https://github.com/grafana/loki/blob/a5d1c56ce8755136c5dde02...

You cannot unsee it lol

But on a serious note the developers should indeed look into this. I recall this comment from HN [0] which highlights why neutral branding and naming are important.

0: https://news.ycombinator.com/item?id=14702513

I could never unsee it in this old easymock logo https://www.javacodegeeks.com/wp-content/uploads/2012/10/eas.... They have since changed it to something much more neutral, thankfully!

I can't see it. In my world, penises are a little bit bigger than those proportions... might as well see a heart in the logo. I actually like the logo, as it looks like two things overlapping each other which can be moved to be aligned.

Thats fair; the logo was a last minute thing, we'll work on a new one...

Many people seem to agree with you so they should probably change it even though I must admit that it's not that obvious to me.

That being said I'm also not really sure what it's supposed to look like anyway (is it an L?) so it's probably worth changing for that as well.

Same here. Looks to me like it can even indicate 2 different states.

This was the first thought in my office when we looked at Loki today.

Immature or not, the are at least a reasonable number of people that see just that when they look at the logo.

At the end of the day, is all immaterial, they change it, or they don't, I'm not sure it really matters.

If I'm not mistaken, some designers even go to lengths to make their mundane logos more memorable.

It's not likely I'll be forgetting the name of Loki any time soon so their branding probably (?) succeeded?

Agree, that is an unfortunate logo.

They are either going to have to take it off the readme, shrink it, or likely, redesign. Maybe just rotate it 90-120 degrees clockwise.

lol at shrink it

We've put a new logo up now - what do you think?

It is definitely less phallic now that you moved to straight lines instead of curves.

That was quick! Thank God I can concentrate on the content now ;).

My first impression was "Airbnb has toppled over", but yeah, it kind of does...

It was the very first thing that popped in to my head. I'm glad they changed it.

Now that they've changed it to straight lines it looks like a cigarette to me.

Well, he is the God of Mischief (in the Marvelverse anyway).