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I've read over the comments and I absolutely don't agree with those saying a business plan should not be a priority. If you do it right and spend a lot of effort on it from the start, it's not just a documentation for possible investors but becomes a set of guidelines for your company. It forces you to sit down and really analyze your product, market and the goals of your startup.

Personally I've read my fare share of literature on business plans but must say the book "The Definitive Business Plan" by Richard Stutely stands far above all. It's not written with a specific focus for a Web 2.0 firm but will give you a really clear overview of what you would want to include.

I hope I have been able to be of some help.

Best regards,

Eiso Kant



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