I don't get it. Is it a parody? A copy of an existing website? An attempt to see how many people will sign up without reading the URL or page? An actual startup with an "ironic" URL?
What's not to get? It's telephone calling on demand which is going to be the next youtube! I have already signed up for $89/month and sent them my resume! What a great idea. They already have three CEOs so I don't think 1 more can hurt, frankly.