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- some banks are spending huge on internal infra in order to tie together various arms of the bank, e.g. consumer lending with small business lending with personal banking, quantitative finance getting better feature vectors from other parts of the bank, ... . banks understand that they have mondo data, so want to make it accessible to everyone. sort of like the API craze, where people build cool stuff with APIs once they are exposed; you can't quite imagine what but know value added stuff will bubble up

- the instantaneous nature of things in today's world is bleeding into finance, where banks want to advertise/offer near instant access to credit, loans, etc. instead of turn around time of days. in order to do that, it helps a lot to basically unify data across tons of previous disparate orgs, shared infra, etc.

- cybersecurity/auditing/compliance can be very expensive to license or contract for and occasionally has to be run on company hardware due to legal issues



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