I work in content marketing so SEO is a big part of my work focus.
Google's algorithm tends to classify queries as "evergreen" and otherwise. With the former, recency doesn't seem to matter that much. I've had content stick a page 1 ranking for 3+ years without any updates.
For non-evergreen keywords, recency matters a lot. A fresh article on an established domain can often outrank better, but older content.
The query classification system works well enough for most keywords, but there is a grey area where Google doesn't really know what to focus on. Like with a query that focuses on "best practices". It isn't clear whether Google should prioritize classic, evergreen best practices, or focus on more recently developed best practices.
I would definitely appreciate a filter that only shows me old school content for my target queries. Some of the best content I've read online sits on websites that haven't been updated since 2002 and still use tables based design.
Google's algorithm tends to classify queries as "evergreen" and otherwise. With the former, recency doesn't seem to matter that much. I've had content stick a page 1 ranking for 3+ years without any updates.
For non-evergreen keywords, recency matters a lot. A fresh article on an established domain can often outrank better, but older content.
The query classification system works well enough for most keywords, but there is a grey area where Google doesn't really know what to focus on. Like with a query that focuses on "best practices". It isn't clear whether Google should prioritize classic, evergreen best practices, or focus on more recently developed best practices.
I would definitely appreciate a filter that only shows me old school content for my target queries. Some of the best content I've read online sits on websites that haven't been updated since 2002 and still use tables based design.