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Why would they want to be fully working on day 1. At day 5, yes.

But before that, it's great marketing:

Our platform is too popular to handle demand currently, is the message



Also, launching on a Tuesday is a great way to get people to hammer on the service for a few days before 'seriously' using it for 'movie night' on a Friday or Saturday.


At least, it would have been, if not for the massive early winter storm currently barreling across the Midwest.




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