Two words: good headlines. Non-link-bait headlines that are accurate and descriptive, now written to incite. TC's major flaw (or as some might argue: TC's major strength) is what might be described as arrogant Arringtonism

A couple examples from the top of my RSS feed:

"Five reasons the PSP2 won't succeed" "... the Dystopian Hellscape" etc, ad infinitum.