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And yet, there are a bunch of services that offer flight search (whether or not it is profitable), none of which (that I know of) with a UI (as this is just a UI issue) as good as Hipmunk :(.


This is mostly just a marketing thing, balancing the lead returns for flights with the companies ability to rank/sell ads on Google/elsewhere.

I'm sure the margins are low but given the competition you need high volume to really win and it's a highly competitive and fragmented space.

The UI alone is only part of the business model.




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