We bounced around on really bad names like Radical (as in transparency/candor), Arthur (everyone has a seat at the roundtable), Zebra (literally just a placeholder)...

But landed on Grain because it means something about our product. Grains are little pieces that can accumulate to become something meaningful. Thats what our video highlight clips are all about. Little nuggets that come from somewhere else but can stand on their own. We get most excited when thinking about what can be made when you combine the "grains" together.

Also easy to say, a real word, 5 letters and the .co was cheap and nobody else has claimed the mindshare around the word. Today we start working on our SEO game :)