Just started 3/22. They aren't exactly flying off the shelves. We're getting good traffic but conversion rate is very low.
Would you expect a business like mine to be doing well in this climate? Since we're a new business it's hard to tell if it's our product or the market that is our problem.
As someone who's not a skier, the descriptions are a bit confusing. I read through most of the page thinking this was a service where I could pick any place and you would make a map of it (which would be really cool actually, although I have no idea what would be involved in doing that), and then when I got to the bottom, there were suddenly options for a bunch of places I've never really heard of.
If you're marketing only to skiers, I would make that more clear from the beginning (like, put a picture of someone skiing at the top). Alternatively, I would actually consider buying one of these even though I've never been to these places just because they look cool, but in that case I'd want more information about why you chose these places and what makes them interesting in particular.
(and the maps do look really nice! Actually, this is making me wonder if you could integrate with Strava or something and overlay the details of your trip on top of the map, but I'm not really the target market for that, so I don't know if that would work well or not).
This is purely anecdotal but I'm buying as little as I can to not overwork mail carriers. I just moved into a new place and I have no art and while it's not critical to me it's something I'd typically start buying right now but I've literally only bought necessities (plunger, detergent, soap) and haven't even looked at actual house stuff.
Not sure how common my quarantine shopping style is but I doubt I'm a rarity.
The art is super cool. Hopefully it gets more attention once this is all over.
I think, as others have alluded, this particular market might be tough with mountains being closed down. I have an aerial photograph of Burke above my workstation and a few other maps on my walls -- I always purchased them shortly after forming a connection to a place. That's just my anecdotal experience of course!
For marketing, are you also placing them on location? If so, I can likely help with placement in Burke Mountain Hotel. Edit: my email is in profile
There is something about the aesthetic of the maps that doesn’t appeal to me, at least as they appear in the photographs. They almost look like they should be tilt-shifted models a la Game of Thrones intro, but they are flat, so maybe some dissonance there?
I also don’t get what options I should be buying, and feel like I may not be the target market because I don’t appreciate the copy about the materials used (which I wouldn’t think would necessarily be the same people who like mountain cartography or are climbers.)
Obviously, take a tire-kicker’s feedback with a massive grain of salt. And I can tell that a ton of effort and love has gone into these, which is appealing.
Those look great, but it seems like that might be a tough market for a while. I think most skiers (at least the ones I know) are still really bummed about the shortened season and probably aren't looking to shell out some cash for something that just reminds them of that fact.
Yea, I was suspicious of how these would do so late in the ski season and that was before a global pandemic happened.
The plan was never to just sell ski maps, so we're thinking expanding the product line is the next move. Hopefully this line does well once colder weather returns.
Those are rather nice. Have you thought about pivoting to mountaineers? I don't ski but I pore over peak maps and wouldn't mind a couple of 14ers on my walls.
Just started 3/22. They aren't exactly flying off the shelves. We're getting good traffic but conversion rate is very low.
Would you expect a business like mine to be doing well in this climate? Since we're a new business it's hard to tell if it's our product or the market that is our problem.