Turns out in FullText search In boolean mode, there are many stop words, "it's" "I'M" are just 2 of them. Seems I have hit a limitation there on the tech. It will have to be as good as it gets I'm afraid. Short of putting in a custom search engine, that's as fas as the tech allows for them moment, unless I build in a workaround to change all single quotes something else then change back. I will sleep on that...