> But "focusing on users" != "focus on delighting their users". The former is the process of discovering what delights their users, the latter is the actual "delighting" process.
If these two things are not equal then you're doing it wrong.
I think the point is you can easily get so focused on making the experience "delightful" that you work on things that would delight you, but that your users actually don't care about so much. And you need to take a step back, build something functional but not necessarily completely "delightful" & then figure out what your initial users actually do care about and iterate from there
If these two things are not equal then you're doing it wrong.