>Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.

Alright...

>Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.

...... The collection of anonymous traffic data involves tracking your location to determine what road you're on and what speed you're going. They can't even get their story straight.