Another reason is more conversions. Now my friends may send me a TikTok which I view in the browser. Then I see a lot of prompts to get me into the app. They also try to show brief clips of other videos you might want to continue watching (I’ve noticed they can sometimes be somewhat sexual) to get you to finish them in the app.
This makes it that much more tempting to get it even when I’ve already decided to not create an account.
^ this. I’m not downloading your app just to view your content (remember when every Wordpress site had their own app?), but if I use your site enough, I’m more likely to download it.
This makes it that much more tempting to get it even when I’ve already decided to not create an account.