Fidelity doesn't have it yet either. It gives an error, something about not being able to purchase it until its on the secondary market.

I came here with the same question. When is this thing actually going live?

Precise timing isn't clear yet. MarketWatch hints to 1:30PM Eastern Time as a possibility

It's live now (as of 1:40pm Eastern).

"early afternoon" is when people expect the first trades to hit.