While I agree with the title, the article itself is a fluff piece. It takes several paragraphs just to give hand wavy advice like, "Just remove barriers." It also feels like it can't possibly be true that people prefer flexible hours more than a four day work week as is claimed. This just feels like one startup guru trying to kid themself into thinking they can get away with avoiding substantive change and trying to justify their fee by dutifully parroting what they heard at the latest growth seminar.