And if they profited from it, isn't that enough? There's a market, however small, and they produced enough. I would argue that TE knows its customers really well.
Its a bit like an art piece. Its like YouTubers writing novels or comic books and selling them to their existing audience. Is the money real? For sure. But they're really not competing with anyone in a market they're just relying on a small group of people who buy whatever they make. Good for them but not really interesting in its own merits.