I'm surprised people aren't getting this. The $100k is from their advertising budget (or could be).
They chose the proportion 500:1. It's comical. If you want to be seen as a good actor, don't take your dollar and then split a penny in 5 pieces and give one to charity.
They could have made 10x more of a donation and hardly touched the budget they had for their ads. Or 100x more and only slightly reduced the ads. All while increasing the advertising power of the donation they were showcasing in the ads themselves, so it's not like they'd simply be losing the money to charity.
It's because it was 100% their choice. It doesn't matter if they drew funds from the ad budget or the CEO's couch cushions, they could have spent the ad dollars on it even if they didn't.
They spent $50.5M on an ad campaign about charity, of which $0.1M was the charity itself. It's embarrassing. 50/50 might be an appropriate ratio. Even 90/10 might be defensible. 99.8/0.2 is "are you joking" territory.
If 100 people in suits walk past a homeless man, and one of them hands the homeless man a $100 bill, do you berate him for only giving 500:1 his disposable income? What about the 99 who gave nothing?
> They could have made 10x more of a donation and hardly touched the budget they had for their ads. Or 100x more and only slightly reduced the ads. All while increasing the advertising power of the donation they were showcasing in the ads themselves, so it's not like they'd simply be losing the money to charity.
That $50m is the amount decided to reach their audience. Increasing the donation won't increase the reach...
I remember recently a pizza chain in my province decided to stop all their ad campaign for a month and give the amount they would have spend otherwise to people. Hey if it works for Mr. Beast, it could work for them right? I saw it on Tiktok so a good platform to allow organic sharing, well a week later I started to see ads about it on Facebook... they didn't reach their audience.
So yeah that spending is for their ads, they are going to spend it, it's there for a reason. Believe me, if they could lower it in some way, they would... that's called business. Is there really anyone in the world happy to pay ads and that doesn't do anything to try to lower that cost?
At best they could avoid the bad press from r/antiwork (does it really matters? how many views did that get versus that $50m ads?), but I got a feeling that they would still complains about the fact that they spend more in ads than in the actual donation.
Yeah, I agree. What the parent said is akin to saying they could have donated an extra $10 million by taking it out of their R&D budget. If they thought they could cut an extra $10 million in costs somewhere, they would. That's business. Whether they would donate that or not is a separate matter.
