It's like saying Subway spent a billion dollars to promote how one guy bought $10K worth of sandwiches over 10 years. Like, yeah, that's a technically accurate description of the Jared from Subway campaign but the actual example is meant to stand in for a larger message.
Same with Dominoes, they obviously spent more than $100K in charity over the entire year, they are using 1 $100K campaign as a standin for all the other charitable stuff they did because it's a much more compelling ad than just a spreadsheet scrolling for 30 seconds.
Same with Dominoes, they obviously spent more than $100K in charity over the entire year, they are using 1 $100K campaign as a standin for all the other charitable stuff they did because it's a much more compelling ad than just a spreadsheet scrolling for 30 seconds.