The approach at my company is to be group chat first. We think there is a distinction between social media (FB, Instragram, Twitter) and pure social networking. I think social networks that are unbounded and broadcast centric actually demonstrate anti-network effects where the more followers/friends you get the less value you get from your network unless of course you're trying to be an influencer. The ideal network always as a discrete audience anytime you share content or communicate which is exactly what a group chat or direct message provides. But unfortunately, Telegram, Whatsapp, iMessage, etc don't provide the rich interactions that made platforms like FB and Instagram so fun in the beginning.

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