A job post needs to tell me what problem you're trying to solve by hiring and why I should care about your problem. The overwhelming majority of job posts completely fail to outline a clear value proposition.
I agree with this. I already had a few of these buzzwords on my list for job postings to avoid.
"Work hard play hard" - Yep, the author's right
"Significant Equity" - I guess I've read too much HN to know that that's nothing
"Pre-revenue" - Entirely too much risk to leave your current job to go to; maybe if you were between jobs.
The last thing I avoid is the list of perks that make it seem like your life is work. Sure, perks are nice, but not so I can all my time there. I got a tour of Palantir, and I'm like "This is really sweet." Then I got to their nap time room, where you can sleep for a bit when you're pulling an all nighter. I drew the line there because the way it was positioned was too strongly implying you must spend all your waking hours at work, and then some.
