Google's browser efforts started with Gears. At the time browser development was stagnant an Google needed the technology to advance in order to improve their web applications and compete with the old desktop software model.
Chrome is an extension of that effort and has played a large part in driving adoption of new web technology.
But I don't buy the part about Google not being as interested in having users. Chrome is the operating system that runs the Google applications. They have increased their marketing spend this year by 69% to $4.9 billion dollars.
Google, marketing, something they never used to do and were known for not spending on. A lot of that marketing is for the chrome brand. The reason so many average PC users know about chrome is because of the market. They even hired Lady Gaga to do a Chrome ad, and I don't think they would go to the trouble of doing that if they were not interested in attracting users.
It is ok that Google want users for Chrome - nothing wrong with it. They have done so much to help users and the web with their investment in browser technology that there is no shame in marketing the product and wanting the world to use it.
Chrome is an extension of that effort and has played a large part in driving adoption of new web technology.
But I don't buy the part about Google not being as interested in having users. Chrome is the operating system that runs the Google applications. They have increased their marketing spend this year by 69% to $4.9 billion dollars.
Google, marketing, something they never used to do and were known for not spending on. A lot of that marketing is for the chrome brand. The reason so many average PC users know about chrome is because of the market. They even hired Lady Gaga to do a Chrome ad, and I don't think they would go to the trouble of doing that if they were not interested in attracting users.
It is ok that Google want users for Chrome - nothing wrong with it. They have done so much to help users and the web with their investment in browser technology that there is no shame in marketing the product and wanting the world to use it.