I don't think you read the headline, either. The headline (and the article) both make no mention of engineering. In fact, you said nothing about innovation, which is the core premise of the article. From the post:
> There is a famous quote about Henry Ford “If I had asked people what they wanted, they would have said faster horses”. Innovation is not something you see in the data. It is someone that has intuition and most people disagree with. When you start by saying “Let's look at the data and talk to users and we will build what we see”. You are basically saying “Let’s not innovate but work on the most visible issues”.
Which actually is an indictment of, as you describe, "thinking in practical business terms".
> There is a famous quote about Henry Ford “If I had asked people what they wanted, they would have said faster horses”. Innovation is not something you see in the data. It is someone that has intuition and most people disagree with. When you start by saying “Let's look at the data and talk to users and we will build what we see”. You are basically saying “Let’s not innovate but work on the most visible issues”.
Which actually is an indictment of, as you describe, "thinking in practical business terms".