Neat endeavor. PrimiTV is pretty good.

I wanna play the name game.

Perhaps something along the lines of:

'NOAD' - noad.tv - I could see a regular googler search for 'no ad TV'

Or some other word for 'dumb', 'not smart'. Like dunce.tv. dolt. simpleton. dullard. etc.

Maybe a play on the TCP error ENETUNREACH? hehe.