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"Alternative to JIRA" makes me cringe. Why would you put the most hated brand of all issue trackers in your pitch line?


Sorry, I don't understand what you are trying to say here.

If JIRA is the "most hated" brand and at the same time a very popular issue tracker, then "Alternative to JIRA" sounds like, "here's an alternative to the product you so hate" isn't it ? I mean why would I look for an alternative if I didn't hate the thing I am working with or thought it was not good enough?


It's also the most widely used of all issue trackers.


That makes it even worse!


That was my first thought as well. So glad someone else said it.




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