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Yeah that comment is desperately out of touch with reality. I presume the person never actually met/dealt with these folks, for them it would be humiliating to wear it and to be seen wearing it, Apple badge or not doesn't matter. For those levels, carrying >100k watches and having plastic ski goggles on your head? Forget it, anywhere where others can see them. Maybe this mindset changes in decade or two, but not earlier.

Generally on the topic, its rather underwhelming release of device that is searching for its market (while usual Apple echo chamber here on HN sees it as second coming of Jesus). No wonder they scrapped the release few times in the past, it must have been properly underwhelming when compared to competition. And pathetic 2h battery life at best? That makes it useless for any longer flight (I am sure you can plug powerbank and continue but it will look pretty bad and annoying as hell).

I am sure Apple will tune software to perfection, but I can't see it being enough, market is tiny considering the investment, well saturated and from what I heard rather shrinking. But I hope they will push the market in some good direction long term with their creative approach, so we all can benefit eventually.



You could have described BlackBerry in similar terms pre 2008


The difference is that Blackberry let you do something you couldn't before.

Which is this entire thread -- what can you do with AR that you couldn't before?


> what can you do with AR that you couldn't before?

Its my belief we are about to find out in the next 3-5 years.


The only compelling answer I can think of is "everything we already do now, only untethered by physical location."

Which is less about polish and more about deployment volume and/or standards interoperability.


Immersion.




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