People share links with their friends online. If you login to facebook you will see links your friends shared.
This is a major source of traffic for media, along with say sharing links via imessage.
Almost no one logs onto facebook with the goal of "checking the news". But they see news there and it adds up to a lot of traffic because Facebook and instagram are huge. (The media posts clips to Facebook and Instagram and these can show up in feeds too if the post is popular enough)
Not wrong at all. But also after like 15 years of this mechanism, I’m comfortable ruling it as very, very not worth it. Compared to before FB had this format, do we even think the average person even reads more actual journalism than before? Pretty sure most of the “articles” people find through social media are more like ragebait from the political fringes because that’s what gets the views, clicks, comments, and reshares.
In light of that, a world with no news on Facebook would be just fine. If anyone is that uninterested in news that they would never check out a news site directly on their own, they won’t miss it.
This is a major source of traffic for media, along with say sharing links via imessage.
Almost no one logs onto facebook with the goal of "checking the news". But they see news there and it adds up to a lot of traffic because Facebook and instagram are huge. (The media posts clips to Facebook and Instagram and these can show up in feeds too if the post is popular enough)