Yeah I didn't phrase it well. My point was even our work is becoming intangible now "for the greater good." Just funny to see the progression of things.

the 'cool' thing

is that not even the purported 'business owner' owns their own data, what do they actually own? what is even their business?

on the modern trend, all businesses really are: is just a collection of subscriptions to service providers like MS.... where's the actual business???