I would say the ideal customer would be someone with at-least 3 programs. So for example, if you had points with United, Marriott and American Express, then I think you would find the site useful. However, the more programs you have, the more useful the site becomes.
The one feature I think anyone with at-least 1 frequent flyer or hotel program could use is the "points or pay" calculator (there's a "points or pay" link in the tab-like menubar).
I would say the ideal customer would be someone with at-least 3 programs. So for example, if you had points with United, Marriott and American Express, then I think you would find the site useful. However, the more programs you have, the more useful the site becomes.
The one feature I think anyone with at-least 1 frequent flyer or hotel program could use is the "points or pay" calculator (there's a "points or pay" link in the tab-like menubar).