Apple was founded by members of the Homebrew Computer Club[0]. They had a different philosophy and outlook on their products. As they gained more money, their image started warp. By the time the founders were out of the picture, we're left with people that joined Apple primarily for monetary gain. That's the current Apple under Tim Cook. It's a shame to see such a decline because they absolutely have room to be wildly profitable while bucking the greedy ethos of other corporations, but they have settled down that path and implemented numerous decisions that are hostile to their own users.

There are too many hardware and software decisions they have made in recent years to list, but one decision I think representative of the company's pursuit of profit in spite of its users interests is the fact that iPhone cases do not fit models from year-to-year, even for the small refreshes.

[0] https://techland.time.com/2013/11/12/for-one-night-only-sili...