I think there are creature comfort areas Apple can work on, definitely, but I was very surprised at how Apple-like the experience of the Quest was, from unboxing to the UI. Especially coming from a Vive/Steam combo which is a bit of a technical Rube Goldberg machine and expects a certain amount of technical skills on top of owning a gaming PC, which is its own barrier to entry, both financially and technical skill-wise.

The bigger issue is that the Meta is just a gaming device while the Vision Pro is being marketed as a productivity device. I think this is where Apple can have success. They could, predictably, be the Apple // to Meta's Colecovision.