If you're suing your customers? With frivolous lawsuits? You are admitting that your business is in collapse.
There's no mystery here. The company cut Trust & Safety so that people could post whatever they want under the guise of "free speech." This means more objectionable (to advertisers) content on the site. Advertisers do not want to run ads next to objectionable content.
Worse, Twitter was never big enough to really matter to big ad spenders. So it's small, doesn't have the ability to move the needle for any big advertiser, and now CMOs/ad agencies have to worry about their ads being run next to 4chan-quality posts? Easy decision to stop spending there. There's really no conspiracy involved here.
At base, this is a simple conflict of ideas. Twitter management wants to create a space where people can post ideas that may be broadly seen as objectionable, even if they are legal. Big advertisers are well-known for restricting their ads to more sanitized spaces (this practice predates the Internet). The goals of Twitter management are directly in conflict with the goals of big advertisers. This was the obvious way for this situation to unfold.
There's no mystery here. The company cut Trust & Safety so that people could post whatever they want under the guise of "free speech." This means more objectionable (to advertisers) content on the site. Advertisers do not want to run ads next to objectionable content.
Worse, Twitter was never big enough to really matter to big ad spenders. So it's small, doesn't have the ability to move the needle for any big advertiser, and now CMOs/ad agencies have to worry about their ads being run next to 4chan-quality posts? Easy decision to stop spending there. There's really no conspiracy involved here.
At base, this is a simple conflict of ideas. Twitter management wants to create a space where people can post ideas that may be broadly seen as objectionable, even if they are legal. Big advertisers are well-known for restricting their ads to more sanitized spaces (this practice predates the Internet). The goals of Twitter management are directly in conflict with the goals of big advertisers. This was the obvious way for this situation to unfold.